JOHOR BARU: Southern University College (Southern UC) will be vigorously promoting its courses to attract more students from China now that the higher education institution is recognised by the Chinese government.
Southern UC president Thock Kiah Wah said that with the help of the Chinese embassy, the institute managed to rank 69th from least 75 Malaysian higher education institutions in a list released by the Chinese government earlier this year.
“This is the first time that our 25-year-old university college is being recognised by the Chinese government and this is an achievement for us.
“We found that it was more difficult to win the trust of Chinese parents and students to study in our institution before this as we were not being recognised by their government,” he said when met at its board of directors swearing-in ceremony here.
He added that the university college was planning to enforce their marketing strategy to reach out to more Chinese students in the republic to attract them to study in the campus in Johor Baru.
“This recognition adds a lot to our confidence and we will continue to do better to attract more foreign students to study in our university college,” he said.
He said that currently only a small number of Chinese students are studying in the campus alongside foreign students like those from Indonesia, Vietnam, Thailand and the Philippines.
He also said that the popular courses among foreign students were Information Technology, design, business management and languages.
Thock added that Southern UC would be hosting 12 Japanese students in a student exchange programme in March for one semester.