TOP Laundry Detergent held a contest recently to reward loyal consumers.
The ‘Peraduan TOP Setia Bersamamu’ culminated in a fun-filled, family-focused finale that saw 10 families competing for the grand prize of a 5D/3N trip for four to Tokyo, Japan, at AEON Bukit Tinggi.
The brand, developed by Lion Corporation Japan, had embarked on an awareness campaign to educate consumers on differentiating between visibly cleans and hygienically clean laundry.
The contest and roadshow were a continuation of the campaign.
The contest ran from Sept 1 to Nov 10 for 10 weeks.
There were 10 weekly prizes and 10 top prizes for the winners, including a massage chair, steam vacuum cleaner, washing machine, air filter and five consolation prizes worth RM300.
While the weekly rounds required contestants to answer simple questions, the final round included mental and physical challenges that were designed to find the family that had the best teamwork and strategy.
Grand-prize winner Norizahwati Razali and her sister triumphed over the other finalists to claim the top prize included passes to Tokyo Disneyland, valued at RM28,000.
Marsita Abd Rahman and Soraya Othman finished second and third, winning an Ogawa Smart Delight Plus massage chair worth RM11,550 and Karcher steam vacuum cleaner worth RM5,500, respectively.
Southern Lion Sdn Bhd senior marketing manager Carmen Foo said they wanted to educate consumers in a fun and interactive manner.
For the finale, each family had to nominate two members, one of whom would be blindfolded while being guided by the other member. Their challenge was to remove the soil off a giant shirt using a hook within the shortest time.
Audience members were amused and entertained by the antics of contestants who soon found that following instructions while blindfolded took a lot of concentration, coordination and teamwork.
Housewives and sisters Norizahwati, 34, and Shahidah, 39, completed the task in the fastest time to bag the grand prize.