Revive Isotonic’s Masters of Rev Up has built quite a reputation for showcasing teamwork, creativity and originality, and this year’s final was no different as zombies and pirates took turns to share the spotlight.
In the end, however, team Seals from Universiti Tenaga Nasional’s well-planned marathon event saw them shut out 15 other finalists to claim the grand prize of a RM10,000 scholarship.
Their “Rev Up the Walking Dead” project, which involved 700 university students dressed as zombies, ‘survivors’ and soldiers attacking a 5km obstacle course, also won a cash prize of RM2,000 for being voted the most popular idea by Revive Isotonic Facebook fans.
“We relied on teamwork, strong support from our university and a constant exchange of ideas, but our key aim was participant satisfaction,” said Seals team leader Sarrvin Raj Kanagasarpai, 23.
“We organised an enjoyable event that was not only fun for all, but also taught us just how important it is to think creatively and to always present a positive attitude during any undertaking.”
Aside from the scholarship, team Seals won an internship with Permanis Sdn Bhd, the manufacturers of Revive Isotonic, and a “Rev Up Zone” for their university comprising a 40-inch TV, a foosball table and 1,000 cans of Revive Isotonic.
The 2014 edition of the Masters, dubbed ‘Rev-olutionising Marathon’, required participants to organise a marathon or any exercise that emphasised continuous action over a period of time.
The first prize of a RM5,000 scholarship went to Homegrown Pharmers from Asia Metropolitan University for “Pirates of Rev”, which featured “hostages” taking orders from “pirates”.
The second prize of RM3,000 belonged to team Eclipse from Universiti Teknologi Petronas for their obstacle-skewed Revive Balloonthon.
Revive Isotonic’s Masters of Rev Up, now in its fifth year, is a unique initiative that provides university and college students a leg up by exposing them to real-life work situations.
Over the years, it has seen the participation of almost 5,000 teams comprising over 25,000 students, with close to 500 students graduating from the programme.
Organised by Revive Isotonic as part of their corporate social responsibility (CSR) programme, the Masters required all entries to reflect the brand’s value of performing everyday activities in an extraordinary way.
Forty finalists were given three weeks to prepare for a two-day audition where they were questioned on their project proposal.
From the 40 teams, 16 were shortlisted and put through a boot camp to receive guidance and one-on-one coaching sessions from experts in marketing, communications, public relations and other relevant fields.
Each team received RM5,000 to help them get started and were coached weekly for three months to ensure they were on the right track.