The Year of the Wood Goat is just weeks away and 988 has got heaps of goodies in store for its listeners.
The local Chinese radio station recently launched its latest Chinese New Year (CNY) album titled Xi Qi Yang Yang Guo Hao Nian (Brand New Happiness for the Year of the Goat), recently.
It is the station’s seventh CNY album and comprises four new songs and an eight-minute medley. The CNY songs are sung by nine 988 announcers: Sam Mak, Anson Kow, Cheryl Lee, KK Wong, Athena Tan, Jason Poon, PM Wang, Cassey Soo and Min.
The album is only available via roadshows and special CNY packages with Best Western i-City Hotel as well as Super Foods instant beverage.
i-City, 988’s official partner for the album, was also the location for the CNY music video shoot.
To-date, six roadshows have been confirmed: Square One Mall, Johor on Jan 24 at 2pm; Aeon Bukit Tinggi, Klang on Jan 25 at 6pm; IOI City Mall, Putrajaya on Feb 1 at 2pm; Gurney Paragon, Penang on Jan 7 at 5pm; Ipoh Parade on Jan 8 at 3pm; i-City Shah Alam on Feb 18 at 10pm.
Other 988 activities in i-City include 988 FM Deejays Good Shows Good Start Game Challenge (ongoing), Fun Day Fun Time with 988 FM Deejays (on Jan 31) and Chinese New Year Eve Countdown Celebrations to usher in the Year of the Goat with 988 FM Deejays (on Feb 18). This will be the second consecutive year that 988 is working with i-City for the CNY eve celebration show.
In conjunction with the countdown celebrations, 988 and Best Western i-City Hotel are partnering to offer a double prosperity room package deal.
This special hotel-stay package comprises a room for two priced at RM288++, and includes a 988 CNY 2015 album as well as two RM100 valued i-Cards, redeemable for various attractions at the i-City theme park. The package is valid for the first 100 rooms daily from Feb 18 to March 15. Bookings must be made via http://iticket.i-city.my.
A copy of the 988 CNY 2015 album also comes with every RM88 i-City Double Prosperity Package for two to the Red Carpet (interactive wax museum) and the Typhoon (tornado simulator) packaged with an i-Card.
Fans of 3-in-1 instant beverage mixes can get their copy of the 988 CNY 2015 album by purchasing a Super Prosperity Box.
Each box contains two packets of Charcoal Roasted White Coffee (Classic), one packet of Charcoal Roasted White Coffee (Roasted Hazelnut) and one NutreMill Healthy Box, which holds four sachets of 100% Organic Soymilk and four sachets of Brown Rice Cereal as well as a 988 CNY 2015 DVD.
The 988 CNY 2015 Campaign was launched by Super Food Marketing Sdn Bhd director Steven Lim Kim Huat and I-Berhad deputy chairman Datuk Eu Hong Chew.
Star Publications (M) Bhd group chief operating officer and Star Radio Group chief executive officer Calvin Kan as well as 988 general manager Timmund Lim were also present at the event.
“We would like to thank our listeners for their support and for helping to make this seventh album a success. Also, a big thank you to i-City for making the video shoot a success,” said 988 Programming senior director Lim Tock Peng.
“Young urban professionals may like to spend time with their elders on Chinese New Year’s eve but not in the traditional way.
“In this regard, i-City is a suitable venue for all generations to spend some quality time together to usher in the Year of the Goat,” said I-Berhad Information manager Tang Soke Cheng.