Stronger StarMetro presence online


  • Community
  • Wednesday, 14 Jan 2015

At your finger tips: Giving readers easier access to find community news online based on StarMetro’s regional editions

YOUR favourite community section, StarMetro South and East edition in The Star Online has a more visible presence online now.

The StarMetro online edition is listed under three sub-categories – Community, Focus and Scoreboard.

It can be accessed from www.thestar.com.my/metro.

For example, if you are looking for community stories from the south and east region, click community category and under the filter drop down menu (all) scroll for the region to view the articles.

The principle works for the two other sub-categories when searching for south and east articles.

The Metro Online will also feature central, northern, Perak and Sarawak more prominently now.

Star head of products (digital) Serm Teck Choon, said community news was important to The Star readers.

“We decided to enhance StarMetro’s online presence because more than 50% of The Star Online readers are from the central region as well as Penang and Johor.

“In order to serve our users better, we want to present StarMetro in a more prominent way by making it a main channel online.

“This will give our readers easy access to find community news online based on StarMetro’s regional editions,” he said.

The section was previously a sub-channel (under “Community”) but has been upgraded to a main channel online, similar to news, business and sports.

“Users can now view Metro on the main navigation menu,” added Serm.

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