A SPUD in a top hat, a cat sweating out in a gym, a clenched fist and a brain performing a power lift are the latest designs on Bossini’s latest line of 100% cotton tees.
Designed by Malaysian-Chinese heart-throbs Alvin Chong, Eric Lin and singing duo Fuying & Sam, this marks the fashion brand’s collaboration with The Dream Boyz, a Malaysian-made movie starring the foursome which is slotted for release next month. Bossini is the official wardrobe sponsor.
The launch of the new T-shirt line at the Bossini outlet in Pavilion Kuala Lumpur saw a crowd of adoring female fans.
Joe Chang, who also stars in the movie, was event emcee.
Bossini Malaysia senior brand manager Alicia Au Yeong revealed that executives who had received the script and synopsis as part of the movie’s sponsorship drive this month were immediately attracted to the storyline.
“The storyline, about a group of friends who decided to complete a dream project left off from their schooling years, had a lot of positive values and youthful energy. It fits right in with the brand’s image,” said Au Yeong.
In keeping with the movie’s storyline, the four graphic characters symbolise the crucial elements needed when it comes to pursuing life’s ambitions.
Paper drafts alone took three months to fine-tune with faxes going back and forth between the actors and artists at the brand’s Hong Kong headquarters.
“All this took place while the artistes were filming but despite their busy schedules, they were receptive to our comments and complied with suggestions for improvement,” said Au Yeong.
Starting with the tagline “Dream Is…”, the actors were required to fill in the blank with a word and an image to reflect their personal answers.
For the singing duo Fuying & Sam, who just released their Love and Dream album in Malaysia and Taiwan, “hard work” was the answer for the fulfilment of dreams.
Explaining why he had chosen a potato charging forth, spade in hand, to convey his message, Sam pointed to the spud’s versatility and nutritional goodness.
“Symbolically, it calls for an individual to be able to adapt to different situations but maintain a sense of integrity in the face of challenges.
“In my design, the potato is also confident as it is important to have faith in one’s self and abilities when faced with challenges,” he said.
Fuying agrees all will come to naught without effort.
“This is why I had a sweating cat as it depicts the usage of effort and strength,” he explained.
Lending a macho feel to the new range is Eric Lin, who used a knuckle burger to represent determination.
Having been through some trying times during the early years of his showbiz career, Lin reckons a measure of mental strength goes a long way when it comes to achieving goals. However, he stresses that by no means is he encouraging the use of brute strength.
Showing off his cheeky side was Alvin Chong, whose symbol for passion, a brain, was first mistaken as a bowl of noodles. Explaining his take, Chong says intelligence cannot be denied its place in the pursuit of ambition.
“When one is spurred by passion, it’s amazing the amount of ideas that can be generated by the brain,” said Chong.
The Dream T-shirts will be sold at RM69 each at all Bossini stores in Kuala Lumpur, Penang, Johor Bahru, Penang and Malacca. Available in black and white for now, brighter colours will be rolled out in time for the Chinese New Year season.