Manufacturer aims to meet growing need for cost-effective cooling solutions

Eco-friendly ideas: (From left) Panasonic Malaysia deputy managing director Cheng Chee Chung, Yosuke, Panasonic Corporation Japan appliances company director Yuji Majima and Panasonic Appliances Air-Conditioning Malaysia group managing director Yasushi Watanabe at the official launch of Panasonic air-conditioners recently.

Panasonic Malaysia recently launched a new line-up of air conditioners under the Econavi cluster, comprising 21 models that meet the market needs for energy efficiency features while providing optimal performance.

“Recognising the needs for a cost-effective plus fast cooling solution, especially in this warm country, our air-conditioners are designed to give remarkable energy-saving performance while ensuring comfort.

“Committing to our Panasonic’s slogan ‘A Better Life A Better World’, we aim to further enhance the life of Malaysian families to achieve an eco-friendly, healthy and comfortable lifestyle through high quality products and services,” said Panasonic Malaysia Sdn Bhd managing director Yosuke Matsunaga.

The new line-up of air-conditioners consists of three series – the Premium Inverter Deluxe series, Deluxe Non-Inverter series and Standard non-Inverter series, comprising six models, five models and 10 models, respectively.

The new series is built with the Econavi and Inverter technology that controls the compressor rotation speed to optimise cooling operation, enabling energy-saving up to 65%.

Equipped with Panasonic’s new feature iAuto-x, the incorporated Panasonic Thermal Enhancement Technology (P-Tech) allows the compressor to achieve maximum frequency in the shortest time.

The Nanoe-G air purification system in the air-conditioners generates negative ions to remove airborne particles while the Aerowings Twin Flaps (inner and outer flap) feature distributes airflow evenly across an area.

In addition, the Premium Inverter Deluxe series were classified under the 5-star product rating for its high energy-efficient performance and also awarded by Malaysia Energy Commissions.

“Our first goal is to achieve a 110% growth in 2015 with a turnover of RM500mil.

“After achieving that, Panasonic Malaysia will then aim to achieve 35% market share in 2015, further sealing our number one position in the domestic air-conditioner market in Malaysia,” concluded Matsunaga.

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