MORE than 10,000 cartons of canned food will be sent to flood victims, courtesy of Adabi Consumer Industries Sdn Bhd.
The spice and food products wholesaler will team up with several organisations to deliver care packages on a daily basis.
Adabi Consumer Industries president Adrian Roslan said the organisation had been providing disaster relief since Dec 17 by channelling food supplies from their respective branches in the east coast of the peninsula.
“Initially, our branches in Terengganu, Kedah, Pahang and Kelantan had been delivering aid but they have run out of stock.
“Therefore, we decided to fly out products from our factory in Rawang via the Subang Skypark terminal,” he said while overseeing the packaging of the goods at the Adabi factory in Rawang.
“We also encouraged our staff to convert their cash donation into canned goods,” he said, adding that a special wholesale price was given to Adabi staff for this purpose.”
Adabi has already donated RM10,000 in food products to NGOs such as Pertubuhan Pembangunan Insan Bina Ummah and is now teaming up with other companies namely Media Prima, Karangkraf, Berita Harian, RTM, The Star and Yayasan Tan Sri SM Nasimuddin, the corporate social responsibility (CSR) arm of the Naza Group of Companies.
“We supply them with food products to send out. Canned foods are a popular choice,” he said, adding that these include Adabi products such as chicken curry, rendang ayam, beef kurma and sup tulang.
With a total contribution of RM1mil in disaster relief efforts, Yayasan Tan Sri SM Nasimuddin donated 500 cartons of ready-to-eat food supplies and 300 cartons of drinks to the Muslim Care Malaysia Society in Shah Alam under the third phase of its relief efforts
“As a responsible homegrown company, the Naza Group and Yayasan Tan Sri SM Nasimuddin feel compelled to extend assistance in whatever way possible to help alleviate the suffering of the flood victims,” said Naza Group of Companies Joint Group executive chairman SM Nasarudin SM Nasimuddin.
Both Adabi and the Foundation intend to contribute volunteers for the post-disaster clean-up.
“Once the floodwaters subside, we will send a team of volunteers to cook for the victims as well as assist in rebuilding their homes,” said Adrian.