LUXURY watchmaker Richard Mille recently celebrated the official opening of its new concept boutique in Starhill Gallery, Kuala Lumpur.
The 1,600 square foot space boasts an unconventional retail concept and innovative showroom, with an imposing facade featuring majestic curved tonneau glass fronts and a seemingly floating movement sculpture constructed by experts in the aeronautical industry.
“The new boutique evolution heralds a new era in the world of watch retail, and is an outward expression of my love for all things technical, and for automobiles and aeronautics,” said Richard Mille, who was there to attend the event.
“Just as my watches are efficient and uncompromising, no details have been spared in the architecture and purveying of the new Richard Mille boutique experience,” he added.
In-store, the overall aesthetics are enhanced through the application of new materials and a ceiling that is totally void of lights. A glass atelier also accords customers full view of the brand’s Swiss technician at his precise best. At the heart of the boutique are display units that showcase some of the world’s most rare and exceptional Richard Mille watch creations.
The company, founded in 2001, is famous for its Tourbillon RM 008 (chronograph tourbillon) and the sapphire split seconds (chronograph tourbillon) RM 056. The brand also sponsors sports personalities Formula One driver Felipe Massa, sprinter Yohan Blake and tennis great Rafael Nadal, who since donning the Tourbillon RM 027 in 2010, has not been seen on the court without one. Nadal, who recently won his eighth French Open title, wore the RM 027 in the tournament.
This year the brand launched the new ultra-light RM27-01, which costs roughly US$690,000 (RM 2,171,085) and weighs in at just 19 grammes. — Nasa Maria Entaban
The boutique is located on the Adorn Floor of Starhill Gallery, KL.