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French Serum offers world's highest concentration of hyaluronic acid


"Novexpert applies medical-based formulations using safe, efficient, clean and advanced technology. It is suitable for all skin types and safe for long-term use," says co-founder and CEO Cyrille Telinge.

"Novexpert applies medical-based formulations using safe, efficient, clean and advanced technology. It is suitable for all skin types and safe for long-term use," says co-founder and CEO Cyrille Telinge.

An easier way to boost and plump skin naturally without invasive surgery.

Equivalent to 20 injections: Novexperts Booster Serum with Hyaluronic Acid is for those wanting smoother, ageless looking skin.
Equivalent to 20 injections: Novexperts Booster Serum with Hyaluronic Acid.

Most women would go to great lengths to retain their youth. Some women opt for miracle creams in a jar that claim to lift sagging skin, lessen wrinkles and dark circles. And then, there are those who are willing to go the extra mile for Botox injections and dermal fillers. Although the effect of these jabs are instant, the pain and big bucks that one needs to fork out for these quick remedies will both hurt.

But, there’s always hope for those who want an easier way out. French anti-ageing skincare brand Novexpert has introduced its Booster Serum with hyaluronic acid (HA), touted to “repulp, smoothen and moisturise” skin. The product contains probably the highest concentration of HA (480mg pure), said to be the equivalent of 20 injections. The Booster Serum contains 1.6% of pure HA and the concentration used in inter-dermal injections is said to be 2.0%. Most conventional skincare creams and gels contain only 0.5% of pure HA.

Novexpert founder Cyrille Telinge said that the concentrated serum’s selling point is its 100% pure and natural HA content that comes with proven efficiency. It helps to provide express repulping, moisturisation and smoothing effect on different skin types.

“The booster serum is made of four different sizes of HA molecules to penetrate different surfaces of the epidermis and dermis. The bigger sizes provide action on the skin surface and tissues to moisturise and improve skin softness. The smaller molecules provide a more in-depth action on cells to repulp, heal and boost collagen. It helps to plump and smooth skin from the inside out,” said the Paris-based Telinge, who was in Kuala Lumpur recently to promote the serum. 

HA is a substance naturally found in the cells of all living organisms. Present in the bones, eyes, umbilical cord and skin, it helps to provide volume and support tissues. It is an important substance in anti-ageing therapy such as wrinkle reducing treatments and skin imperfections.

However, one-third of our HA is created daily, whereby the average life span of our naturally-occurring HA lasts only 24 hours in the epidermis and eight hours in the dermis. As we age, naturally occurring levels of HA decreases, with almost 50% loss by the age of 50.

Essentially, we need hyaluronic acid to keep skin firm and moisturised. Novexpert combines natural skincare and medicinal technology – products are formulated by doctors specialising in anti-ageing skin products, free from chemicals, preservatives, allergens, hypoallergenic and oil. Staying true to its all-natural formula principle, the serum is created with clean biotechnologies from lactic and wheat extract, producing a hyaluronic acid that is 100% identical to the one generated by our skin.

The product was conceptualised when formulator Dr Daniel Colletta had the idea of taking a small quantity of a hyaluronic acid injection to apply it on the skin before and after the injection. Then, the dermatologist gave a patient an injection capsule to apply on the skin to pursue the treatment at home. After testing it for 24 months, the Booster Serum was born.

According to Telinge, it is 100% biodegradable and natural, so you can even consume it.

“The brand applies medical-based formulations using safe, efficient, clean and advanced technology. It is suitable for all skin types and safe for long-term use. It can be used daily, on the face, eye contour and neck in any climate,” said Telinge, adding it took his team of doctors eight years to develop the product.

It is also for those wanting an oil-free anti-ageing skincare catered to dehydrated and oily skin. It is suited for all skin types, consumers aged 25 years above. For men, it can be used as an after-shaving lotion, and women who want a fuller pout can apply the serum to their lips for that much-desired plumped-lip look. For professionals, it can be used as complementary care for aesthetic treatments performed.

To use, dispense two to six drops onto fingertips and apply to face, neck and décolleté. It can be used alone, mixed or before your cream.

The result: Skin is claimed to feel lifted within five minutes. Within an hour, the replumping effect sets in the epidermis and it can last up to six hours, depending on skin type. After two weeks, the serum helps to boost collagen and lasts for 45 days.

Besides the high concentration of HA, the product also contains aloe vera gel and polysaccharide to stimulate skin to generate its own HA collagen. Ingredients such as vegetable glycerin, probiotics and pidolic acid help to protect HA from oxidation, enzymatic destruction while helping to moisturise skin.

> Novexpert Booster Serum with Hyaluronic Acid is available at selected pharmacies. It can also be purchased online at novexpert-skincare.com. Price: RM299 (30ml).

BEAUTY , LIPIDOL

   

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