The Hallyu star is the new face for the brand for Asian market.
Korean actor Kim Soo-hyun has created a successful career for himself through popular TV series and movies. Now he has added skincare to his list of accomplishments.
Together with The FaceShop’s global model Suzy (a member of Miss A), Kim is expected to bring an explosive growth through the brand’s publicity activities in Asian countries (except for South Korea, Japan, and Hong Kong).
He has played lead roles in the television drama Moon Embracing Sun and in the recent hit movie Secretly, Greatly.
In addition, the recent series My Love from the Star has been extremely popular, especially in the Chinese market.
Yoon Young-jun, the head of TheFaceShop’s overseas division, commented: “Kim’s popularity is growing exponentially with his image of masculinity and gentleness. The brand’s image of nature matches well with his style.”
Currently, TheFaceShop operates over 2,300 shops in 29 countries where it sells nature-based eco-friendly products.