Youichi Kiuchi says the Japanese beer market has always been about having beers with less alcohol and less bitterness.
Our columnist meets the master brewer of one of Japan’s leading craft beer brands, Hitachino Nest.
JAPANESE beer has never been well known for its flavour. The domestic beer market in Japan is dominated by lagers and light happoshu-type beers, which tend to be rather uniform in terms of flavour, and sometimes rather bland as well.
