Coaster: A film crowd-sourced from beer coasters

Coaster is about a chef who has to decide whether to serve a plate of vengeance to the man who murdered his father. Photos: GAB

It started with white – Tiger White, to be exact, the newly-launched wheat beer variant of from Tiger Beer. Its tagline, “It all starts with white”, which represents the idea that anybody can create anything if they have the courage to face a blank sheet of paper and start, served as inspiration for what would become the world’s first film crowd-sourced from beer coasters.

Some 5,000 white coasters were distributed to selected bars and cafes in Malaysia from October last year (with tigercoasterfilm.com hosting digital versions). These coasters served as blank canvases for people to submit their ideas – whether it’s a story plot, a costume design or concept art – for a chance to be part of the production, whether as a screenwriter, hair stylist, actor or even a mere runner.