ScreenX, 4DX, Starium: Cinemas turn movie watching into a virtual experience


A rendering of 4DX cinema halls that CGV Cinemas has planned.

When CGV Cinemas opens in the fourth quarter of this year, moviegoers in the Klang Valley will be spoiled for a new kind of cinema-going experience.

A joint venture between Mammoth Empire Holding in Malaysia and CJ CGV in South Korea, CGV Cinemas is going to be a seven-level entertainment zone. Housed at Empire City, Damansara Perdana, Kuala Lumpur, it will feature 20 cinema halls, F&B area (which sells gourmet popcorn), fine dining area (a steakhouse), cafe (Tous Les Jours and Dessert Café Twosome Plus) and a cine-shop that sells movie merchandises. There will also be space for exhibition and lounge area.

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