Bollywood wants an audience in China


Fan fare: Happy New Year, an action comedy starring superstar Shah Rukh Khan (centre) was released in some 5,000 screens in China on Feb 12, making it the biggest opening there for an Indian film.

Indian movie industry hopes to repeat success of Dhoom 3 and 3 Idiots, which overcame language and cultural barriers.

A Bollywood film about an alien who lands on earth and questions some religious practices in India is set for a massive release in a market that Indian filmmakers have been trying to break into for many years — China.

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