Quashing palm oil fallacies with a full-on campaign

People’s choice: Mother and daughter perusing the food label for information on the ingredients. The MPOC campaign on palm oil in France and Belgium is to educate consumers on the benefits of the commodity, to combat preconceived ideas about it, and to help consumers make informed choices about products containing palm oil.

Palm oil is the most consumed vegetable oil in the world. A key product for responding to the needs of the world food-processing industry, it accounts for 35% of the world vegetable oil market.

In Malaysia, the development of sustainable palm oil is a major source of employment, and has constantly contributed towards the eradication of poverty.