Study: 'Cultured meat' grown in a lab will replace real meats by 2040

There's processed meats, and there's cultured meat. The latter refers to meat that is grown in labs from animal cells, and is therefore considered real meat. Photo: dpa

Tolerance levels for factory-farmed meat is waning as an increasing number of people find it an unacceptable way to treat our environment and the animals being slaughtered.

A host of new non-meat meats have sprung up over the years to offer an alternative to consumers, both vegan and vegetarian, including products by start-ups such as Impossible Foods and Beyond Meat.