IN 2016, the world’s first supermarket selling expired food opens in Copenhagen, aiming to cut down the 700,000 metric tonnes of food waste in Denmark.
WeFood sells expired food and food rejected by other grocers for 30% to 50% cheaper than market price. At a time when food waste, zero hunger and global warming are on every country’s agenda, the opening generated a global buzz. WeFood is now even listed on VisitCopenhagen’s website.
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