In recent decades, the growth of the cities and new housing estates has brought a proliferation of f&b outlets to the Klang Valley and beyond. Traditional kopitiams have gone mod and given birth to franchises all over the country. The third-wave coffee trend brought a rash of cheerful cafes into our neighbourhoods. Even fancy-pants fine dining restaurants moved into the more residential areas. Then came the food truck invasion.
We hardly need to travel 200m to find food. Food is everywhere. On TV, food shows are being aired 24/7. It populates our Instagram, Facebook and mobile devices. Our vocabulary has expanded with new words like macaron, cronut, okonomiyaki, bibimbap, iberico and tapas.