AI enhances, but can't replace human touch in customer support


Customer support now incorporates AI to provide better service. — Pexels

With a 30-second pickup commitment and record of resolving over 85% incidents successfully on first attempt, Trip.com says it is committed to providing good service to customers.

In 2023, the international one-stop travel service provider established its customer support centre in Malaysia. Starting off with just a 10-person team, the centre saw a tenfold growth within two years, making it one of the fastest-growing customer support hubs globally.

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