Younger travellers likely motivated by JOMO, or joy of missing out, for 2025


New Zealand has plenty to offer in terms of nature and adventure tourism, like the beautiful Marokopa Falls in Waikato.

As popular destinations get crowded and locals protest poorly behaved visitors and so-called overtourism, holidaymakers are increasingly looking at veering “off the beaten path”.

Internet searches suggest next year’s tourists are looking at “detour destinations” such as Reims (France), Brescia (Italy) and Waikato (New Zealand), according to Expedia, while Booking.com reckons Trieste (Italy), Houston (United States) and Sanya (China) could be popular among holidaymakers.

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