Seoul Tourism Organisation has released Seoul Edition 23: New Tradition, a tourism promotional campaign video featuring BTS member V on VisitSeoul TV, the official YouTube channel for Seoul tourism, according to a press release on Business Wire.
The first feature video, New Tradition, introduces Seoul and its capacity to encompass elements of the past in the modern day. The video starts with the “Seoul Edition 23” title, juxtaposing V, who is an honorary ambassador for Seoul Tourism, against the city’s backdrop. It then progresses to show how the traditional marks and symbols of the city remain incorporated in our daily lives in modernised form, such as the Y2K fashion found at Dongmyo Market, a modern cafe in a traditional market, and the media facade exhibition in Gwanghwamun Square.
The video wraps up with the campaign signature, “Seoul, Make It Yours”, to encourage global viewers to seize the opportunity to experience Seoul in the here and now.
The second video is called Nature In The City, and is slated to be unveiled on Sept 8. Based on the teasers, the video is meant to put the lifestyle of Seoulites on display embracing nature in the city’s bustling downtown area.
The Seoul Edition Hashtag Event will be held this month on Visit Seoul social media channels. Those who post the designated hashtag with photos of the places they want to visit, or recommend, are entered into a lottery drawing to earn the chance to win air tickets and accommodation vouchers. Event details can be found on Visit Seoul’s official Instagram channel (@visitseoul_official) and other Visit Seoul social media channels.
The new promotional campaign will be releasing content in six major cities around the world, including New York (United States), Tokyo (Japan), Shanghai (China), Bangkok (Thailand) and Taipei (Taiwan).
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