Younger generation in China opt for immersive cultural tours

These days, Chinese tourists are opting for holiday experiences that are more culturally immersive. — Pixabay

Walking on an old flagstone street and holding a special sightseeing map, a kind of “passport” in Chinese ancient times, tourists can stroll on the quaint opera stage and through long corridors, enjoying the traditional culture in an immersive way in Yangliuqing, Tianjin, China.

Immersive tourism has become a new hot topic in China’s cultural and tourism industry, gaining popularity among the country’s consumers.