Italian alpine resort uses sound to attract tourists

  • Travel
  • Monday, 01 Aug 2022

Courmayeur is located next to Mont Blanc, the highest mountain in the Alps. — AFP

To promote its tourism credentials to summer vacationers, the Italian Alpine resort of Courmayeur is launching a campaign that’s entirely based on sound.

This original playlist is composed of sounds emanating from the flora and fauna of the region.

The Courmayeur-Mont Blanc resort has, it explains, had the idea of bringing the sense of hearing back to the forefront, at a time when images rule supreme. It plans to achieve this through a compilation of sounds themed on nature.

Conceived and designed by the Turin musician Max Casacci, a member of the Italian rock band Subsonica, the soundtrack proposes to familiarise our ears with the ambient sounds of Val Ferret and Val Fény (located at the foot of Mont Blanc), from birdsong to the sound of the waterfalls flowing over rocks and the murmur of the wind.

Available until August on Spotify, on Courmayeur’s website, as well as in several European countries (Germany, Belgium, France, Italy, Britainn, the Netherlands, Switzerland) via a QR code, this audio-based tourism promotion campaign – worthy of an ASMR programme – transports listeners almost instantly to the Alps.

A boon for souls in need of nature, or who dream of the tranquillity of lakes and forests, far from the hustle and bustle of city life and crowded beaches.

And, as further proof that well-being now also involves the auditory, silence is becoming increasingly sought after. The Holy Grail for vacationing urbanites in search of peace and quiet, silence is gradually becoming an attraction in its own right.

In response to this need, certain parks and green spaces offering a haven of tranquillity are now listed by an American association under the name of “quiet parks”. – AFP Relaxnews

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