'Inilah Pahang': State rebrands tourism theme in bid to revive travel


Pahang’s tourist attractions range from forest reserves and highland resorts to stunning islands and beaches like Pantai Teluk Sisek in Kuantan. — Bernama

This Is Pahang or Inilah Pahang has been chosen as the state’s new tourism theme, as part of a strategy to revive the industry after being badly affected by the Covid-19 pandemic, said Menteri Besar Datuk Seri Wan Rosdy Wan Ismail recently.

He said the new theme highlights the strength and uniqueness of Tok Gajah (as Pahang is fondly known) and its diverse tourism products, with each offering its own unique experience.

Pahang, the largest state in Peninsular Malaysia, has a wide variety of tourism attractions, from sandy beaches, stunning islands, forest reserves and highlands, to meet every tourist’s preference, not to mention its unique culture and famous delicious traditional dishes.

“While This Is Pahang sounds firm, the Malay version Inilah Pahang evokes gentleness, reflecting the culture of the people of this state in greeting and welcoming tourists.

“The rebranding of Pahang tourism is expected to attract more tourists to help the affected industry players. The state government will also continue to strengthen the promotion and campaign of tourism products in Pahang, ” he said.

Some of the previous themes include Pahang Simply Awesome, Hogoh Pahang, Panoramic Pahang, Come To Nature and Premier Adventure Holidays and Nature Gateways.

The pandemic has caused a significant drop in tourist arrivals; Pahang only recorded 7.43 million tourist arrivals last year, compared to the high number of 13.99 million in 2019. This resulted in a loss of tourist spending of RM5.8bil, said Wan Rosdy.

“The year 2020 is seen as very challenging for the tourism sector... all parties (should) jointly revive the tourism industry. In the excitement of going on a vacation, I urge everyone to adhere to the SOP so that we can stop the spread of new cases at tourist spots.

“We don’t want to see many fall victim because of a few irresponsible folk who refuse to adhere to the SOP. We hope that those who are found to have triggered the spread of new positive cases be issued with a maximum compound as a lesson, ” he said. – Bernama

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Malaysia , Pahang , Inilah Pahang , tourism theme


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