Journeys created by women for women is on the agenda for one travel company as it looks to address gender bias and inequality in the industry.
Travel corporation Insights Vacation is celebrating women’s achievements by helping to create an inclusive world through experiences that connect women travellers with female artisans, entrepreneurs, business and community leaders.
“More than 50% of the global workforce in our industry are women and female clients are yearning for uplifting and immersive experiences," said Insights Vacation global chief executive officer Ulla Hefel Böhler.
As part of International Women's Day, the company is also launching a 12-day itinerary that caters female travellers and introduce them to inspiring women in communities across Croatia.
The Croatia trip, which is part of the company's Wander Women series, will include three experiences designed to uplift local women in their communities and ensure travels are used as a force for good.
Moving forward, the company has also pledged to hire more female travel directors, local experts, coach drivers and experiences hosts.
The theme for this year's International Women's Day is 'Choose To Challenge'. The idea is that a challenged world is an alert world and individually, we are all responsible for our own thoughts and actions.
"We can all choose to challenge and call out gender bias and inequality," the campaign states. "We can all choose to seek out and celebrate women's achievements. Collectively, we can all help create an inclusive world."
Elsewhere, Malaysia Airlines recently pledged to champion gender balance and create further career opportunities for women in the aviation industry.
The effort is part of the 25by2025 initiative by the International Air Transport Association (IATA).
25by2025 is a voluntary initiative for all aviation stakeholders to strengthen and improve female representation in the industry by 25%, or up to a minimum of 25% by 2025.
The national carrier, according to Malaysia Aviation Group chief executive officer Izham Ismail, will uphold meritocracy to ensure every woman and man have equal opportunity to advance in their career on the merit of their abilities.
"To achieve this, we must consciously avoid stereotyping a job to a particular gender, which tends to be a norm in a male-dominated industry.
"We strongly believe that talented female employees should be given an equal chance to explore new job opportunities and leave their lasting impacts," he said.