Can responsible tourism help Malaysia's travel sector recover from Covid-19?

(Left) The Orang Asli communities, with their vast knowledge of the forest, can be engaged to lead sustainable tourism efforts. — SS KANESAN/The Star

Malaysia should promote environmentally-friendly and socially-conscious tourism in its bid to revive the country’s travel industry.

Global communications expert Muddassar Ahmed said travellers will be looking forward to more sustainable holiday options once it’s safe to travel again in a post-pandemic world.