Members will now be able to use their points to redeem lifestyle-related deals and savings ranging from F&B and shopping to services and entertainment.
Biglife chief executive officer Spencer Lee said this revamp will add more value for AirAsia passengers.
"BIG Points have evolved from just loyalty points into a digital currency,” he said.
According to Lee, there are over 13 billion BIG Points in members’ accounts.
"This presents a huge opportunity for businesses to tap into our ecosystem and offer their products and services to our member base of over 26 million,” he said.
Some participating brands include Baskin Robbins, Nando’s, Texas Chicken, GrabFood, MPHOnline and Caring Pharmacy.
Deals redeemed will be in the form of e-vouchers, which can be used at partner merchants’ offline or online stores.
New features such as points transfer, points sharing among family members and blockchain-based points conversion on the BIG Xchange platform will be available soon.
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