Oh, the places this interactive Dr Seuss exhibition will go!

  • Americas
  • Friday, 30 Aug 2019

This undated rendering provided by Dr Seuss Enterprises shows a field of clover, from Seuss' book 'Horton Hears A Who!,' that will be incorporated as part of a touring immersive attraction tied to the work of the famous late author and illustrator of children's books. The exhibit is scheduled debut in Toronto in October. Photo: AP

Dr Seuss hits the road this autumn with a large interactive exhibition that will immerse visitors in some of the most iconic books by the beloved children's author.

The exhibition is centred on a maze based on Oh, The Places You'll Go, the Dr Seuss book that urges kids to explore the world and move mountains despite pitfalls and challenges. Kids and adults will be able to explore rooms based on The Cat In The Hat, The Lorax and Did I Ever Tell You How Lucky You Are? 

The 1,400 sq m exhibition announced recently is scheduled to open in Toronto, Canada, in October. There are plans to take it to Boston, Seattle, Houston and several other North American cities.

"I wanted to explore the books and bring the characters to life in a new and engaging way," said Susan Brandt, president of San Diego-based Dr Seuss Enterprises, the company founded by Audrey Geisel, the late widow of Theodor Seuss Geisel, who under the pen name Dr Seuss wrote and illustrated dozens of children's books.

Because the exhibition is based on Geisel's children's books, there are no references to his earlier and more controversial political cartoons.

From a maze full of suspended balloons based on the inspirational Oh, The Places You'll Go, and a chance to meet your favorite characters, the Dr Seuss exhibition hopes to delight audiences of all ages. Photo: AP

The maze inspired by Oh, The Places You'll Go features thousands of suspended balloons. Visitors entering The Lorax room can wander through a forest of truffula trees. The If I Ran The Circus room features a working carousel, while Horton Hears A Who! consists of a field of waist-high pink clover.

The exhibition is a partnership between Dr Seuss Enterprises and Kilburn Live, a division of Los Angeles-based entertainment company Kilburn Media.

The Dr Seuss Experience, more than two years in the making, is unlike anything the company has ever been involved in before, and that's what attracted Kilburn to the project.

Truffula Trees from The Lorax are also a part of the exhibition. Photo: AP

The exhibition is not just about promoting literacy but about the pro-social messages in Dr Seuss books, said Kilburn founder and CEO Mark Manuel. The Lorax teaches environmental stewardship, while The Sneetches And Other Stories teaches tolerance and individuality, he said.

Another aspect is that the exhibition will change in every city. Some rooms will be flipped out to be replaced by rooms based on other Seuss classics. The rooms will even change based on the time of year, with a How The Grinch Stole Christmas room planned for the holiday season.

"Our goal is to have children shriek with joy," Manuel said. - AP

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