A showcase of the 'Best of Sarawak' to AirAsia passengers

  • Malaysia
  • Wednesday, 28 Aug 2019

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Datuk Haji Abdul Karim Rahman Hamzah pointing out to the overhead cabin compartment with the visuals. — Sarawak Tourism Board

Now, when travellers fly on selected AirAsia airplanes, they will have the opportunity to preview the “best of Sarawak”. This is a collaborative effort between the Sarawak Tourism Board, AirAsia and Laduni Services Sdn Bhd.

As part of this collaboration, five AirAsia aircraft will have their overhead cabin compartments “redesigned” into a visual showcase of Sarawak’s culture, adventure, nature, food and festivals. Passengers on board these five planes, which will fly to six countries around Asia, will get to see why Sarawak is a vibrant, not-to-be-missed destination.

The collaboration was officiated by Sarawak’s Minister of Tourism, Arts, Culture, Youth and Sports Datuk Abdul Karim Rahman Hamzah during a signing ceremony held at the Kuching International Airport.

The promotional efforts on the five aircraft involve AirAsia Malaysia and AirAsia Thailand, and will run for one year. Some key destinations include Kuala Lumpur, Miri, Kota Kinabalu, Langkawi, Johor Baru and Penang in Malaysia; Bangkok, Phuket and Chiang Mai in Thailand; Chennai, Kochi and Kolkata in India; Ho Chi Min City, Danang, Hanoi in Vietnam; Medan and Jakarta in Indonesia; Phnom Penh and Siam Rep in Cambodia; Chongqing, Hangzhou and Shenzhen in China; Bandar Seri Begawan, Brunei; and Singapore.

In addition, Sarawak will also be featured in the AirAsia in-flight magazine and other digital platforms at KLIA2 to enhance the state’s visibility among air travellers.

Abdul Karim said in his statement: “We hope that this promotional initiative will give Sarawak greater brand visibility in the region targeting the correct audience among travellers. It is a chance to showcase our state’s iconic visuals including the Unesco World Heritage Site of the Mulu National Park, Sarawak laksa, Tusan beach, Rainforest World Music Festival and the Rafflesia flower.”

Sarawak Tourism Board CEO Sharzede Datu Salleh Askor said: “Sarawak offers many hidden gems that are just waiting to be discovered and aircraft are certainly one of the best platforms to boost visibility and capture tourists from around Asia.”

Sarawak is home to lush tropical rainforests. Photo: Tourism Malaysia

Sarawak, Malaysia’s largest state, comprises 27 ethnic tribes with their own unique traditions, lifestyle, music and cuisine. The state is endowed with lush tropical rainforests and landscapes that comprise towering mountains, cool highlands, jagged limestone formations, elaborate cave systems, winding rivers and pristine beaches. Festivals are hosted throughout the year to celebrate the eclectic blend of both the modern and the traditional.

This latest collaboration follows the Visit Sarawak Campaign AirAsia aircraft livery, which was launched earlier this year.

“Our Visit Sarawak Campaign has increased domestic arrivals from Peninsular Malaysia. From January to June this year, arrivals grew by 16.4%, reaching 1.2 million compared to one million the previous year. We are also planning for our next promotional campaign which will target more international arrivals,” Sharzede revealed.

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