One of the rooms in the sausage-themed hotel run by German butcher Boebel in Georgensgmuend, Germany. Photo: dpa
An enterprising butcher in Germany has come up with a novel way to boost sales of his home-made sausage varieties: the country’s first “bratwurst hotel”.
Claus Boebel, a butcher in the Bavarian town of Georgensgmuend, is more than aware that his place won’t be the first choice for those who prefer to go meat-free. “Polarisation is my business model. Either the guests find it cool, or they say ‘Never again’.”
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