How important is getting the perfect Instagram holiday shot for a millennial in Britain?


Young travellers today are more interested in getting that perfect Instagram shot than boozing and partying till dawn.

Millennials are more interested in posting the perfect Instagram photo while on holiday than getting drunk, suggest the findings of a new survey.

The results of a recently published World Travel Market London survey lend more credence to the nickname the generation has earned as “sober socialites” and reveals how values and priorities have changed when it comes to travel.

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