Why are more Malaysians going for a snow holiday?


A kimono might not be the most pragmatic outfit for skiing, but whatever drives your experience, right? Photos: Club Med

Malaysia has everything except, well, real snow. It’s something that elicits a sense of wonder and fascination for those of us who live in a hot tropical climate. But with travel becoming increasingly accessible, winter wonderland is just a hop-on-a-plane away. In fact, more travellers from the region are making the trip towards colder terrain.

The Club Med Asia Pacific Snow Holiday Report revealed that in the last three years, an estimated 238 million travellers in the region had gone on a snow holiday. This trend extends to Malaysia as well, where it’s revealed that Malaysian women not only dominated interest in snow holidays relative to men – they also ranked first among other Asian Pacific women.

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