Millennial travellers are sick of social media influencers

Millennial travellers are beginning to free themselves from the recommendations of social media influencers.

Millennial travellers know better than to trust pretty Instagram photos. A recent survey revealed that social media influencers barely have any influence over young holidaygoers’ decisions when it comes to travelling.

When asked who has the most influence over their travel planning, millennials ranked celebrities and social media influencers right at the bottom – even lower than brochures!