What happens when a K-pop fan goes to SMTOWN in Seoul

There's a section dedicated to the late SHINee singer Jonghyun at SMTOWN that features notes with wishes from fans around the world.

Sultry minimalist beats and glossy bass from K-pop girl group Red Velvet’s super sexy Bad Boy blasts through the stereo as I push through the heavy revolving doors. In front of me, the group’s members – Irene, Seulgi, Wendy, Joy and Yeri – perform boot camp-perfection choreography on high definition TV monitors.

At the side, colossal posters featuring K-pop acts such as EXO, TVXQ, Super Junior and Girls’ Generation flank the walls.