New York’s latest landmark is the Pepsi sign

The Pepsi-Cola sign in Long Island City is seen from Midtown Manhattan, in New York. Photo: AFP

An immense Pepsi-Cola sign on the banks of New York's East River has been declared a historic landmark after 25 years of discussion. The red neon sign was built in 1936 and installed atop a Pepsi bottling plant in an industrial area bordering the East River in Long Island City.

The steel and porcelain letters and giant Pepsi bottle, of the 18.3m high and 36.6m long sign, have long been part of the view from the East Side of Manhattan.