Women with surfboards at the beach in Ule Lhuee, in Banda Aceh, Indonesia. Destination choice is one area in which Muslim women are the key decision-maker. Photo: EPA
Muslim women wear the pants when it comes to halal tourism. That’s one of the highlights from the Halal Travel 2016 report.
The study, commissioned by travel technology company Amadeus, revealed that women play an influential role in the travel decision-making process and planning. They have a key role in destination choice.
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