One of the spectacular caves at Mulu National Park that draws visitors from all over the world, can now be marketed directly to China tourists through the MTP portal. Filepic
China has always been an important tourist market for Malaysia, contributing 1.68 million tourist arrivals last year, a 4% increase from the previous year. And it’s now “open sesame” for Malaysian tourism merchants to market their products directly to the Chinese nation, through an e-commerce platform called Malaysia Tourism Pavilion (MTP) on Alitrip. This is thanks to a joint-venture between Tourism Malaysia and China e-commerce giant Alibaba Group who appointed Beijing Xinlian Mobile Technology to run their online portal.
At a recent seminar held at the Tourism & Culture Ministry in Putrajaya, both giants unveiled the details to local industry players, encouraging them to market their tourism products and services to consumers via the platform.
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