Using Weibo to bring in more Chinese tourists to Malaysia


China's biggest social media platform Weibo is set to drive more Chinese tourists to Malaysia. Photo: Filepic

Exposure on China’s biggest social media company is set to boost Malaysia’s tourism. Malaysian Inbound Tourism Association (Mita) has collaborated with Weibo to promote the country on the platform.

The alliance, according to Mita deputy president Uzaidi Udanis, comes as a result of a change of travel habits among Chinese travellers.

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