Carnival Cruises to help China launch domestic cruise brand

Carnical Cruises China will be helping China launch a new domestic cruise brand. Photo: AFP

China will be launching a new domestic cruise brand with the help of Carnival Cruises in response to skyrocketing demand among the country’s middle-income and affluent holidaymakers.

After years of seeing double-digit growth in the region, Carnival announced plans to partner with the country’s largest shipbuilding company to launch a new cruise brand that will cater uniquely to the Chinese consumer’s tastes and culture.