Edutourism in Malaysia – where education meets tourism

Some of the exhibits at the human anatomy museum at Universiti Putra Malaysia's Edu-Park. Filepic

A Night at the Museum, Smart Little Professor, and Minions Hours ... no, we’re not referring to movies. But rather, these are some of the newly-launched Malaysia 101 Edutourism Packages by the Higher Education and Tourism Ministry to promote Malaysia and its culture to both local and international travellers in conjunction with Higher Education Week Malaysia.

Higher Education deputy minister Datuk Mary Yap Kain Ching said that these packages are in line with Malaysia Festival 2015 where the Tourism and Culture Ministry is targeting 29.4 million foreign tourists and 63.7 million domestic tourists who are expected to generate an estimated revenue of RM89bil and RM63.7mil respectively for the country.