As the person who oversees Singapore’s tourism marketing and promotions in the region, Edward Koh has his job cut out for him, one might be tempted to think. The republic, with its unique modern architecture and entertainment galore, is a hot destination. Surely, that factor alone is enough to bring in visitors.
However, the Singapore Tourism Board executive director (South-East Asia) says every country has its own set of challenges where the travel industry is concerned. For the thriving island’s tourism scene, currency fluctuation is a double-edged sword.