Hotels designated as China Ready will from now on welcome their Chinese guests with special considerations. Photo: AFP
The Chinese, travelling the world today more than ever, are the new face of tourism. Faced with this new clientele, the InterContinental Hotel Group (IHG), whose brands include InterContinental, Crowne Plaza and Holiday Inn, has launched a programme in all of its locations dedicated to providing a personalised welcome to tourists from the Middle Kingdom.
IHG has launched a new initiative, designated Zhou Dao, which integrates IHG's Chinese name Zhou with the Chinese philosophical concept Dao, to provide a personalised welcome for its Chinese clientele. More than 10,000 employees have followed a training programme on Chinese etiquette, culture and hospitality . The objective tourists from the Middle Kingdom should feel at home.
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