Interest in Malaysian travel up

View at the top of Mt Kinabalu. Kota Kinabalu is a favoured destination for both Malaysians and international travellers. - Photo from TripAdvisor

Rising interest from long-haul travellers paints positive picture for the country’s tourism industry.

A STUDY by TripAdvisor, the world’s largest travel site, reveals the largest and fastest growing markets showing interest in visiting Malaysian holiday destinations. The study shows that Malaysia continues to be a favourite destination amongst international travellers, particularly long-haul travellers from North America and Europe. The study examines those markets in which travellers have shown the largest increase in year-on-year interest in Malaysian properties.