The top 10 hotel loyalty programs for 2014

  • Europe
  • Sunday, 29 Jun 2014

Hotel loyalty card members have their say on what’s their favourite.

HOTEL guests have given top marks to the Marriott chain for its loyalty programme, which was ranked the top in overall customer satisfaction.

After polling 3,800 consumers in March, consultants at global market research firm J.D. Power came up with a ranking for their 2014 Hotel Loyalty/Rewards Program Satisfaction Report.

Loyalty programmes were weighted on five factors: account maintenance, ease of points or miles redemption, ease of earning points or miles, reward programme conditions and customer service.

Customers gave Marriott Rewards an overall score of 707 on a 1,000-point scale.

The Marriott hotel chain includes brands such as the Ritz-Carlton, Bvlgari, JW Marriott, Renaissance Hotels, Residence Inn, TownePlace Suites, and Gaylord Hotels.

After the Marriott Rewards programme, the IHG Rewards Club and the Delta Hotels’ Delta Privilege loyalty programs round out the top three most popular schemes.

The report also found many guests (19%) will sign up for a hotel loyalty programme based on the recommendation of friendly and family.

Here are the top hotel loyalty programmes for 2014:

• Marriott Rewards

• IHG Rewards Club

• Delta Priviledge

• La Quinta Returns

• Drury Gold Key Club

• Hilton HHonors

• Choice Privileges

• Club Carlson

• Fairmont President’s Club

• Starwood Preferred Guest

– AFP Relaxnews

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