Besides the mass tourism market, Malaysia also has some luxurious pickings.
WE do have first-class, luxury products for the premium traveller.
To spread the word, Tourism Malaysia recently participated in the International Luxury Travel Market (ILTM), the leading “by invitation only” event for the global luxury travel community. It is held annually at the Palais des Festivals et des Congrès in Cannes, France.
The Tourism Malaysia entourage comprised representatives from luxury hotels in Langkawi – the newly refurbished Datai and Danna; “Concierge a la Carte” personalised travel service brand operated by Canary Tours; Discovery Overland; and the Kuala Lumpur Tourism Council. The participating companies were involved in business discussions with top luxury buyers and agents specially selected by the organisers of ILTM Cannes.
“We want to offer the discerning traveller Malaysia’s brand of premium and lifestyle experience that includes sharing our green environment, a multi-cultural society with our heritage and culture that are synonymous with our brand of hospitality.
“All these are complemented with the best cuisine, shopping and accommodation in world-class hotels, resorts, villas and residences,” said Ramzi Abu Yazid of Tourism Malaysia.
He added that the country’s luxury offering’s have rapidly evolved to meet the changing values of today’s connoisseurs of luxury travel.
“Visit Malaysia Year 2014 provides travellers with a strong reason to experience Malaysia’s authenticity matched with value-for-money spending on accommodation, shopping and more,” Ramzi pointed out.
World-class events – namely Petronas Malaysia F1 Grand Prix and Malaysian Moto GP, International Gourmet Festival, Colours of Malaysia, and Rainforest World Music Festival – are some of the key events taking place during Visit Malaysia Year 2014.
In terms of accolades, Kuala Lumpur was voted by CNN Travel as the 4th Best Shopping City in the World for shopping in terms of value for money.
Other recognitions include the 10th Most Visited Country in the World (UNWTO Report 2012) and the 10th Friendliest Country in the World (Forbes Online 2012).
The Kuala Lumpur Tourism Council also participated in the event to promote the capital city as a lifestyle destination so that Kuala Lumpur can join the ranks of the world’s best and most vibrant cities to live, work and play.
There are also some reputable hotel brands planned for opening in Kuala Lumpur – the St Regis (2014), The Regent (2015), Four Seasons Place, W Hotel and Clermont Kuala Lumpur (2016). Meanwhile, the Unesco Heritage Cities of Malacca and George Town (Penang), the heritage sites of Kinabalu Park (Sabah), Mulu National Park (Sarawak) and the Geopark island of Langkawi present travellers the opportunity to discover and experience Malaysia’s local heritage, culture and eco-nature at its best.
> Malaysia’s participation at ILTM Cannes 2013 was supported by Malaysia Airlines.