Christian Louboutin (left) has appointed Jaden Smith as the brand’s first men’s creative director, entrusting him with four annual collections of shoes, leather goods and accessories. Photo composite: Instagram/Christian Louboutin
Christian Louboutin’s big idea surfaced in the pool. He was swimming laps one winter morning in Paris, his usual form of meditation, when Jaden Smith came to mind.
The young multihyphenate artiste and a founder of the clothing and lifestyle brand MSFTSrep had approached him in 2019 at a fashion event in Los Angeles, boldly walking up with a crew of friends to introduce himself.
