G-Dragon (real name Kwon Ji-yong) has always dressed with intent.
Whether in rugged denim or a sharply tailored suit, the K-pop star moves through fashion with a sense of ease and experimentation.
His style is, ultimately, of a bolder kind. It challenges convention, blending streetwear grit with high-fashion polish in a way that feels instinctive rather than calculated.
At the concert in Kuala Lumpur over the weekend (July 19 and 20), the crowd wasn’t just there for the music. Many had come to see what G-Dragon would wear.
One outfit in particular stood out: a sleek ensemble featuring a black jacket, jeans and knee-high boots, styled with the kind of effortless nonchalance only G-Dragon can pull off.
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Across other stops of his Ubermensch World Tour, he brought the same fashion-forward energy.
He stepped out in everything from sharply tailored red suits to layered streetwear, often finished with bold accessories and unexpected silhouettes.
No matter the city, each look added another layer to his evolving style narrative.
G-Dragon is deeply entrenched in the fashion world.
As one of the few male global ambassadors for Chanel (since 2016), he has long blurred the boundaries between masculinity and elegance.
He is a familiar face at fashion weeks, often seen pairing tweed jackets or strands of pearls with his signature street-inflected edge – a combination that feels both rebellious and refined.
In April, to commemorate his Ubermensch album release, eyewear brand Gentle Monster created two exclusive models. Both were exclusively designed for him and not available for purchase.
His influence reflects the broader evolution of K-pop’s relationship with fashion as well.
Alongside other style-forward artistes – including the members of Blackpink (Jennie for Chanel, Jisoo for Dior, Rose for Saint Laurent and Lisa for Celine), and BTS, who have partnered with luxury houses like Louis Vuitton, Dior and Valentino, G-Dragon has helped place South Korean pop culture at the centre of the global style conversation.
New-generation acts like New Jeans, Stray Kids and Aespa are continuing the momentum, proving that K-pop’s fashion influence is not just widespread, but lasting.
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Their presence in front rows, global campaigns, and luxury collaborations marks a cultural shift – where style and sound now move in sync, and the line between pop star and fashion icon is increasingly blurred.
What sets G-Dragon apart from his peers, however, is that he isn’t simply dressed by fashion houses. He adapts their looks to suit his own vision.
In an industry often defined by trends, G-Dragon wears what he wants, and in doing so, has carved out a space that feels entirely his own.
