In fashion, there is a term called 'classics with a twist' – what does it mean?


Pebble-grain penny loafers at the Loewe shop in Paris. A little adjustment on a familiar garment can go a long way. Photo: Jacob Gallagher/The New York Times

Hang around the fashion industry for all of, oh, five minutes, and you’ll start to hear the term “classics with a twist”.

Designers say it, writers use it, marketing execs cite it. What they mean, typically, is something familiar, bent just enough to feel fresh – stylistically, and, of course, commercially.

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