Fashioned to order: How clothing customisation has become a big draw for men

Digital technology is being used to help with personalisation services. Photo: Ermenegildo Zegna

In a time where individuality is prized above all else, clothing customisation has become a big draw for shoppers.

This is especially so in menswear – the reason being that it gives more options and variety to guys (in comparison, women already have a lot more styles to choose from).